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Illustration for TABASCO®

For more than 20 years we have been working with the importer for the Canary Islands of the famous TABASCO® Sauce, and in 2020 their new sriracha sauce was launched, the version of the famous sauce, with the special touch of TABASCO®. Among other communication actions, a street furniture campaign was carried out and our colleague Néstor Feijoo created this piece inspired by the carefree and cheerful character of the product, which also includes small pills with the main characteristics of the new sauce. In addition to this action, a microsite and several BTL actions were created to publicize the product, which has been very well received.

Illustration for TABASCO® Illustration for TABASCO® Illustration for TABASCO® Illustration for TABASCO®

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